获取外贸订单的七大策略

<div><article><div style="white-space-collapse: preserve; line-height: 1.75;"><span style="font-weight: bold;"><font color="#000000" size="5">获取外贸订单的七大策略</font></span></div><div style="white-space-collapse: preserve; line-height: 1.75;"><font color="#000000" size="5"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在全球化的商业环境中，外贸企业面临着激烈的竞争和不断变化的市场需求。如何有效获取外贸订单，成为每个外贸企业迫切需要解决的问题。本文将介绍七种获取外贸订单的方式，包括外贸独立站、SEM广告投放、线下展会、B2B平台、利用海关数据、通过社交网络和客户(朋友)介绍订单，旨在为外贸企业提供全面的策略和建议。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">一、外贸独立站</font></span><div style="line-height: 1.75;"><font size="3" color="#000000">建立外贸独立站能够帮助企业完全掌控自己的网站，展示企业形象和产品信息，提高品牌知名度。然而，这需要企业进行SEO优化以提高网站的曝光率和访问量，同时也需要一定的技术和人力成本。</font><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">注意事项：</font></span><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">设计简洁美观的网站，提高用户体验。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">定期更新网站内容，保持活跃。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">加强网站安全防护，保护用户信息。</font></li></ul><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">
</font></span></div><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">二、SEM广告投放</font></span><div style="line-height: 1.75;"><font size="3" color="#000000">通过搜索引擎投放广告可以精准定位目标受众，控制投放成本。但是，广告效果会受到竞争对手和搜索引擎算法变化的影响。</font><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">注意事项：</font></span><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">选择合适的关键词和广告位。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">广告内容要吸引人，简洁明了。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">定期优化和监测广告投放效果。</font></li></ul><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">
</font></span></div><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">三、线下展会</font></span><div style="line-height: 1.75;"><font size="3" color="#000000">参加线下展会可以直接与客户接触，提高信任度。但是，参展需要一定的费用和人力成本。</font><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">注意事项：</font></span><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">制定详细的展会计划和目标。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">注重客户接待和沟通。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">展会后及时跟进客户。</font></li></ul><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">
</font></span></div><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">四、B2B平台</font></span><div style="line-height: 1.75;"><font size="3" color="#000000">B2B平台可以扩大销售渠道和受众范围，提高交易效率。但是，平台上的竞争激烈，需要支付一定的服务费用。</font><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">注意事项：</font></span><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">选择信誉度高的B2B平台。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">完善企业资料和产品信息。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">发布吸引目标受众的产品信息。</font></li></ul><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">
</font></span></div><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">五、利用海关数据</font></span><div style="line-height: 1.75;"><font size="3" color="#000000">通过海关数据分析，可以获取准确的进出口数据和客户信息，了解市场趋势。</font><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">注意事项：</font></span><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">选择可靠的数据来源和分析工具。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">根据不同行业和产品进行数据分析。</font></li></ul><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">
</font></span></div><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">六、通过社交网络</font></span><div style="line-height: 1.75;"><font size="3" color="#000000">利用社交网络是一种新兴的方式，可以帮助企业扩大影响力，提高客户互动和忠诚度。这种方式需要企业具备一定的社交媒体运营技能和时间成本。</font><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">注意事项：</font></span><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">选择适合自己目标受众的社交媒体平台。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">发布有价值、有趣、有互动性的内容。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">及时、真诚、专业地与客户互动。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">定期评估和调整社交媒体运营策略。</font></li></ul><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">
</font></span></div><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">七、客户(朋友)转介绍订单</font></span><div style="line-height: 1.75;"><font size="3" color="#000000">通过客户或朋友的介绍获取订单是一种成本效益高的方式，可以提高订单成功率和客户满意度。但是，这种方式的订单数量和质量存在不确定性。</font><div style="line-height: 1.75;"><span style="font-weight: bold;"><font size="3" color="#000000">注意事项：</font></span><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">积极、热情、诚实地与客户(朋友)交流。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">提供优质的服务和产品，增加推荐意愿。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">确认介绍订单的详情和条件，避免误会。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">对介绍和推荐表示感谢，并提供一定的回馈。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">获取外贸订单是外贸企业生存和发展的关键。通过上述七种方式，企业可以根据自身条件和市场环境，选择最适合自己的策略进行操作。无论是通过外贸独立站、SEM广告投放、线下展会、B2B平台、利用海关数据、社交网络还是客户介绍，重要的是保持专业的态度和服务，持续学习和进步，提高业务能力和竞争力。在实践中，结合多种方式并充分利用各自的优势，将有助于企业更有效地获取外贸订单，实现业务增长和品牌提升。</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">外贸企业在实施这些策略时，可以考虑使用网易外贸通等专业的外贸服务平台，以提高效率和效果。网易外贸通提供全面的外贸解决方案，帮助企业优化在线和线下的外贸业务流程，提升外贸订单获取能力，是外贸企业值得信赖的合作伙伴。</font></div><img src="https://cowork-storage.nos-jd.163yun.com/snapshot%2F2024%2F08%2F09%2Fedcb222cc91e46a089997966a5cd4d83.jpeg?Signature=SFCmBcwb%2BIKmE0FsHUVyyAJAB9ozP%2BdQO059ZNhjPJE%3D&Expires=3870680412&NOSAccessKeyId=0cd796d04a3a45dba2ef94a2f2a0c218&download=temp.jpeg" style="max-width:100%;" contenteditable="false"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></article></div>