一封专业的外贸开发信都包含这些内容

<div><article><div style="white-space-collapse: preserve; line-height: 1.75;"><span style="font-weight: bold;"><font color="#000000" size="5">一封专业的外贸开发信都包含这些内容</font></span></div><div style="white-space-collapse: preserve; line-height: 1.75;"><font color="#000000" size="5"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在外贸行业中，一封好的开发信可以帮助你招揽到许多客户，获取他们的信任。然而，许多业务员的英文开发信往往带有浓厚的中式英文风格，这让外国客户感到困惑。那么，如何才能真正写好开发信，取得客户的信任呢？本文将详细介绍如何撰写一封专业的外贸开发信，并结合<a target="_blank" href="https://waimao.163.com">网易外贸通</a>的功能，帮助你更高效地完成这一任务。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000"><b>第一段：称呼</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">称呼是开发信的开端，直接影响客户的第一印象。不同国家和地区的客户有不同的称呼习惯：</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">美国<span style="font-family: Arial;">：较为开放，可以使用 "Hi XXX"。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">欧洲<span style="font-family: Arial;">：相对保守，建议使用 "Dear XXX"。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">瑞典<span style="font-family: Arial;">：可以使用 "Hej"，表示你好。</span></font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">使用客户母语的称呼会让他们感到被重视，从而留下良好的第一印象。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000"><b>第二段：直入主题</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在这一段中，直接说明你的目的。外国客户不喜欢过多的铺垫，简洁明了的表达方式更能引起他们的兴趣。例如：</font><div style="line-height: 1.75;"><font size="3" color="#000000">I am writing to introduce our new product line that could greatly benefit your business.</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>第三段：公司和产品介绍</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">这一段是开发信的核心部分，需要简要介绍你的公司和产品：</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">公司介绍</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">Our company, ABC Ltd., has been a leader in the solar energy industry for over 10 years, known for our innovative solutions and customer-centric approach.</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">产品介绍</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">Our latest solar lights are designed to be energy-efficient and durable, making them ideal for both residential and commercial use.</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>第四段：联系方式</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">提供详细的联系方式，方便客户进一步联系你：</font><div style="line-height: 1.75;"><font size="3" color="#000000">You can reach me at [email] or [phone number].</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>第五段：下一步行动</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">明确提出下一步行动计划，鼓励客户回复：</font><div style="line-height: 1.75;"><font size="3" color="#000000">Looking forward to hearing from you. Please let me know if you need any further information or samples.</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>最后一段：结束语</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">按照规定格式结束开发信，不要画蛇添足：</font><div style="line-height: 1.75;"><font size="3" color="#000000">Best regards,</font><div style="line-height: 1.75;"><font size="3" color="#000000">[Your Name]</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>结论</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">一封好的开发信应当简洁明了，直入主题，突出公司和产品的特点，并提供明确的联系方式和下一步行动计划。通过这些步骤，你可以写出一封专业的开发信，吸引真正有需求的客户。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000">此外，网易外贸通提供了许多实用的功能，如智能邮件模板、<a target="_blank" href="https://waimao.163.com/funpage/crm">客户管理</a>和数据分析，帮助你更高效地撰写和发送开发信，提升客户回复率和成单率。</font></div><div style="line-height: 1.75;"><img src="https://cowork-storage-public-cdn.lx.netease.com/common/2023/05/19/e0bf270ac7924a1f85cd6540c03efd80.png" alt="ai写信" style="max-width:100%;" contenteditable="false"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></article></div>