外贸客户开发的常用方法大全

<div><article><div style="white-space-collapse: preserve; line-height: 1.75;"><span style="font-weight: bold;"><font color="#000000" size="5">外贸客户开发的常用方法大全</font></span></div><div style="white-space-collapse: preserve; line-height: 1.75;"><font color="#000000" size="5"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">作为一名外贸从业人员，开发客户是业务的核心。客户数量直接决定了订单的多少，进而影响业绩。因此，掌握有效的客户开发方法至关重要。本文将分享几种常用的外贸客户开发方法，帮助外贸新手和工厂转外贸的朋友更好地找到潜在客户。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000"><b>1. 搜索引擎</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">搜索引擎是外贸人员常用的工具之一。通过谷歌、必应等搜索引擎，可以快速找到潜在客户。使用搜索引擎时，掌握一些搜索语法可以提高效率。例如，使用谷歌语法搜索特定国家的客户，效果会更好。对于俄罗斯市场，可以使用Yandex并用俄语搜索。</font><div style="line-height: 1.75;"><font size="3" color="#000000"><span style="font-weight: bold;">常用搜索引擎</span>:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">谷歌: www.google.com</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">必应: bing.com</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><span style="color: rgb(0, 0, 0); font-size: medium; background-color: rgba(0, 0, 0, 0);">俄罗斯引擎: yandex.com</span></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">日本: goo.ne.jp</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">美国: search.aol.com</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>2. B2B平台</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">B2B平台是外贸人员开发客户的重要渠道。通过这些平台，可以发布产品信息，吸引全球买家。部分平台是免费的，适合初期预算有限的企业。</font><div style="line-height: 1.75;"><font size="3" color="#000000"><span style="font-weight: bold;">常用B2B平台</span>:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">阿里巴巴: www.alibaba.com</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">中国制造网: www.made-in-china.com</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Globalspec: www.globalspec.com</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Tradekey: www.tradekey.com</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>3. 海外社交媒体</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">社交媒体是积累客户资源的重要方式。通过LinkedIn、Facebook、Instagram等平台，可以建立客户关系，逐步扩大客户池。社交媒体的特性使其具有积累成长性，随着时间的推移，客户数量会不断增加。</font><div style="line-height: 1.75;"><font size="3" color="#000000"><span style="font-weight: bold;">常用社交媒体平台</span>:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">LinkedIn</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Facebook</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Instagram</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Twitter</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">YouTube</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Pinterest</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">VK</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>4. 黄页名录</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">黄页名录是传统的客户开发方法之一。通过黄页，可以找到大量企业信息，结合一些工具，可以有效挖掘潜在客户。</font><div style="line-height: 1.75;"><font size="3" color="#000000"><span style="font-weight: bold;">常用黄页名录</span>:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">德国名录: www.wlw.de</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">欧洲黄页: www.europages.com</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">加拿大黄页: www.yellowpages.ca</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">美国名录: www.thomasnet.com</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>5. 社交聊天工具</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">社交聊天工具如WhatsApp、WeChat、Telegram等，是与客户保持沟通的重要工具。不同国家有不同的主流聊天工具，选择合适的工具可以提高沟通效率。</font><div style="line-height: 1.75;"><font size="3" color="#000000"><span style="font-weight: bold;">常用聊天工具</span>:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">WhatsApp</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">WeChat</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Telegram</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Viber</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">Line</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">INTERNATIONAL QQ</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">KAKAOTALK</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>6. 海关数据</b></font><div style="line-height: 1.75;"><font size="3" color="#000000"><a target="_blank" href="https://waimao.163.com">海关数据</a>是外贸开发客户的重要资源。通过分析海关数据，可以了解客户和同行的交易记录，找到真实的公司信息。运用得当，海关数据可以成为外贸开发的利器。</font><div style="line-height: 1.75;"><font size="3" color="#000000"><span style="font-weight: bold;">海关数据资源</span>:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">海关数据: <a href="https://waimao.163.com/">https://waimao.163.com</a></font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>网易外贸通</b></font><div style="line-height: 1.75;"><font size="3" color="#000000"><a target="_blank" href="https://waimao.163.com">网易外贸通</a>是一个集成了多种外贸工具的平台，帮助外贸人员高效开发客户。通过网易外贸通，可以使用搜索引擎优化、社交媒体营销等多种功能，全面提升客户开发效率。</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>【结论】:</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">开发客户是外贸业务的核心，掌握多种客户开发方法，可以有效提高订单量和业绩。通过搜索引擎、B2B平台、社交媒体、黄页名录、社交聊天工具和海关数据等多种渠道，外贸人员可以找到更多优质客户。结合网易外贸通等专业工具，可以进一步提升客户开发的效率和效果。</font></div><div style="line-height: 1.75;"><img src="https://cowork-storage.nos-jd.163yun.com/snapshot%2F2024%2F08%2F09%2Fedcb222cc91e46a089997966a5cd4d83.jpeg?Signature=SFCmBcwb%2BIKmE0FsHUVyyAJAB9ozP%2BdQO059ZNhjPJE%3D&Expires=3870680412&NOSAccessKeyId=0cd796d04a3a45dba2ef94a2f2a0c218&download=temp.jpeg" alt="网易外贸通官网" style="max-width:100%;" contenteditable="false"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></article></div>