B2B谷歌广告的精准询盘策略

<div><article><div style="white-space-collapse: preserve; line-height: 1.75;"><article><div style="line-height: 1.75;"><article style=""><div style="line-height: 1.75;"><span style="font-weight: bold;"><font color="#000000" size="5">B2B谷歌广告的精准询盘策略</font></span></div><div style="line-height: 1.75;"><font color="#000000" size="5"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在B2B行业中，获取精准的询盘是每个外贸从业人员的梦想。想象一下，每天收到1-2封来自目标市场的高质量询盘，这些询盘不仅符合公司的优势产品，还能带来可观的订单量。这种情况并非遥不可及，通过谷歌Ads的巧妙运用，您也可以实现这一目标。本文将深入探讨如何通过谷歌广告实现精准的B2B询盘，并结合<a target="_blank" href="https://waimao.163.com">网易外贸通</a>的功能，帮助您提升业务效率。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000"><b>一、流量落地：优化着陆页</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在谷歌广告中，流量落地是关键的一环。客户点击广告后，进入的着陆页（Landing Page）决定了询盘的转化率。以下是优化着陆页的几个要点：</font><div style="line-height: 1.75;"><font size="3" color="#000000">1.Awareness（意识）:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">确保客户在页面的开头就能清楚地知道您的业务是什么。使用醒目的产品图片和文字，让客户一目了然。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">2.Interest（兴趣）:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">展示公司的产品优势，吸引客户的兴趣。可以通过详细的产品描述和吸引人的视觉效果来实现。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">3.Desire（欲望）:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">打消客户的疑虑，增强信任。展示客户评价、成功案例和公司优势，让客户渴望合作。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">4.Action（行动）:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">引导客户采取行动。在页面末尾插入询盘表单，方便客户联系您。确保在页面的多个位置提供联系选项。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>二、流量通道：谷歌Ads操作技巧</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在谷歌Ads中，选择合适的关键词是成功的关键。以下是一些操作技巧：</font><div style="line-height: 1.75;"><font size="3" color="#000000">1.关键词选择:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">不要盲目选择大量关键词。以“pen”为例，选择与业务模式最匹配的关键词，如“pen holesaler”或“custom pen factory”，并将大部分预算集中在这些词上。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">2.广告系列设置:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">为每个关键词创建广告系列，建议使用完全匹配和词组匹配。每个关键词对应3个广告，采用What/Why/How的写法。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">3.广告内容撰写:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">广告标题应清晰传达业务内容（What）、客户选择您的理由（Why）以及引导客户行动（How）。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">广告描述要简洁明了，提供证据支持您的主张，如设计能力和市场经验。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>三、优化与分析</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在广告运行过程中，持续优化是必不可少的：</font><div style="line-height: 1.75;"><font size="3" color="#000000">1.数据分析:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">通过分析每个关键词的表现，识别出最精准的关键词。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">2.否定关键词:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">定期检查搜索字词报告，否定不相关的关键词，确保广告预算的有效利用。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">3.持续试错与优化:</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">不断尝试不同的关键词和广告组合，优化匹配方式，最终找到最优的广告策略。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>结论:</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">通过合理运用谷歌Ads和优化着陆页，B2B企业可以实现精准的询盘获取。结合网易外贸通的功能，您可以进一步提升广告效果和业务效率。认知差异是成功的关键，掌握这些策略，您将在竞争中占据优势。</font></div><div style="line-height: 1.75;"><img src="https://cowork-storage.nos-jd.163yun.com/snapshot%2F2024%2F08%2F09%2Fedcb222cc91e46a089997966a5cd4d83.jpeg?Signature=SFCmBcwb%2BIKmE0FsHUVyyAJAB9ozP%2BdQO059ZNhjPJE%3D&Expires=3870680412&NOSAccessKeyId=0cd796d04a3a45dba2ef94a2f2a0c218&download=temp.jpeg" alt="网易外贸通" style="max-width:100%;" contenteditable="false"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></article></div></article></div></article></div>